Recommended Reading

Kotler, P. (2003). Marketing management (11th Ed.). Upper Saddle River, NJ: Pearson Education.

Pareto, V. F. D. (1897). Cours d’économie politique. Lausanne: F. Rouge.

Zarrella, D. (2010). The social media marketing book. O’Reilly Media.

Godin, S. (2002). Purple cow: Transform your business by being remarkable. Portfolio.

Welch, J., & Welch, S. (2005). Winning. Harper Business.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Portfolio.

MacKay, H. (2009). How to swim with the sharks without getting eaten alive. HarperCollins.

Rackham, N. (1988). S.P.I.N. selling. McGraw Hill.